Evidence of research into target audience

Target Audience (age 15 to 19 years)...

First of all, i have chosen an age range of 15-19 years for my target audience. This is because i feel i have a stronger knowledge of this age range as i have grew up in this generation of time (the younger generation).When i come to design my music magazine, i will have to think carefully about the interests of this age range and what will stand out to my audience. It is really important that my magazine reaches standards that the younger generation expect to see in a music magazine.

I have to make sure that the magazine suits both the male and female gender. This is so that my magazine can reach a large audience range and make it fair. Therefore, i have to use a range of colour that is acceptable for both genders. For example, i could not use a lot of pink in my magazine because it would not suit my targeted audience of both male and female and would only stand out to the female gender.

Additionally, interests over time, change in a population of people. This means my magazine will have to include a fascinating topic and theme in order to keep the majority and as many of the population happy as possible.Hobbies are also a good note to take when i come to design my music magazine. Young people express there interests through their hobbies. For example, if a young person enjoys playing guitar, i could take this into consideration by including this in my magazine and think of a music artist who plays guitar and writes their own music.This means this particular young person would enjoy reading an article on this.My main focus of the magazine is my targeted audience and what they enjoy in day to day life.

Sociological groups is another important thing.Research shows that young people enjoy going out with their friends and getting to know one another. So, my magazine could include advertisements of upcoming events; such as concerts; which focus on socialising and meeting new people. On the other hand, some young people aren't so confident. This is a chance for them to open up, gain confidence and make friends as well.

Finally, there are a mix of social economic groups in people. This is a big matter for some young people, as they may feel left out and different from their friends. Moreover, this can cause conflicts between young people because of different standards of living and also, as they are getting to know the real world. Features in my magazine can include advice in the anchor tag/ URL, discount offers as well as a lot more. In addition to this, i plan to take note of how societies progress because one society could be ahead of another .For this reason, my magazine will meet somewhere in the middle of these different societies to reach a wider target audience. Social behaviour is another thing which will be considered when designing my magazine. As i can't target my magazine towards a particular social behaviour So, i will think carefully about how i word my text in my music magazine.

The points listed above are what will be my main focus of my magazine as i want my targeted audience to appreciate this magazine being published. Plus, i would like it to suit every person of the targeted age range (age 15-19).